At the auto show, the scenery not only belongs to domestic and foreign auto manufacturers, Bosch, New World and other well-known auto electronic equipment manufacturers also earned enough eyeballs, a variety of automotive electronic products become another major highlight.
Nowadays, cars are no longer a simple means of transportation. Chinese consumers are increasingly paying attention to on-board electronic devices such as entertainment and communication.
Automotive electronics is riding the growing prosperity and potential of China’s auto market into a new phase.
Strong car market to heat up automotive electronics
The changes of the Beijing Auto Show are closely related to the development of China’s car market, reflecting the development stages of China’s car market, especially the car market, from the 1990s to the present. From 1990 to 1994, when China’s car market was still in its infancy, the Beijing auto show seemed a long way from residents’ lives. In 1994, the State Council issued the “Industrial Policy for the Automobile Industry”, the first time to put forward the concept of family car. By 2000, private cars gradually entered Chinese families, and the Beijing Auto Show also grew rapidly. After 2001, China’s automobile market entered a blowout stage, private cars became the main body of automobile consumption, and China became the second largest automobile consumer in the world in a short time, which finally contributed to the hot Beijing Auto Show.
In recent years, China’s auto market is booming, while the U.S. auto sales are shrinking. It is believed that in the next three years, China’s domestic auto sales will surpass the U.S. and become the world’s largest auto market. In 2007, China’s auto production reached 8,882,400 units, up 22 percent year on year, while sales reached 8,791,500 units, up 21.8 percent year on year.
Currently, the United States is still the world’s largest manufacturer and seller of cars, but its domestic car sales have been declining since 2006.
China’s strong automotive industry directly promotes the rapid development of automotive electronics. The rapid popularity of private cars, the accelerated pace of upgrading of domestic cars and the improvement of the performance of automotive electronics have prompted consumers to pay more attention to the needs of automotive electronics, all of which have led to the heating up of automotive electronics industry. In 2007, the total sales volume of the automotive electronics industry reached 115.74 billion yuan. Since 2001, when the Chinese automobile industry entered the boom, the annual average growth rate of the sales volume of automotive electronics reached 38.34%.
So far, the traditional automotive electronic products have reached a high penetration rate, and the degree of “automobile electronization” is deepening, and the proportion of automotive electronic cost in the cost of the whole vehicle is rising. By 2006, EMS (extended convenience system), ABS (anti-lock braking system), airbags and other traditional automotive electronic products in the domestic car penetration rate has exceeded 80%. In 2005, the proportion of automotive electronics in the cost of all domestic automotive products was close to 10%, and will reach 25% in the future, while in industrial developed countries, this proportion has reached 30% ~ 50%.
The on-car electronics is the star product in the automotive electronics, the market potential is huge. Compared with the traditional automotive electronics such as power control, chassis control and body electronics, on-board electronics market is still small, but it is growing rapidly and is expected to become the main force of automotive electronics in the future.
In 2006, power control, chassis control, and body electronics all accounted for more than 24 percent of the overall automotive electronics market, compared to 17.5 percent for on-board electronics, but sales grew 47.6 percent year over year. The sales volume of on-board electronics in 2002 was 2.82 billion yuan, reached 15.18 billion yuan in 2006, with an average annual growth rate of 52.4%, and is expected to reach 32.57 billion yuan in 2010.
Post time: Jan-18-2021